About Us

•  Mission

•  History

•  Board & Staff

•  Service Area

•  Contact Information

Our Mission

  To provide confidential, free of charge, 24-hour, 7 days a week crisis intervention, information, and referral services to all people regardless of age, race, sex, religion, national origin, sexual preference, or disability.

 To provide emotional support to victims of sexual assault through accompaniment, short-term para-professional counseling, information and referral.

 To provide rape prevention education to schools and community organizations to reduce the incidence of sexual assault.

  To provide community education and reduce and/or eliminate the abuse of alcohol and drugs and the incidents of suicide in the Imperial County.


  The SURE Helpline Center was established in the early 1970s and was originally funded by two local farmers who wanted to help teens seeking help with drug addiction. At that time, the phone lines were only open for a few hours a day. As our community grew, so did the need for the services offered by the SURE Helpline Center. Presently, the Center offers para-professional counseling and referral services to all persons calling the 24-hour hotline.

The SURE Helpline Center is a private, non-profit organization governed by a Board of Directors comprised of health care, social service and education professionals from throughout the Imperial County. The SURE Helpline Center is funded through the Imperial County Probation Department, Imperial County Behavioral Health Services, the Office of Criminal Justice Planning-Office of Emergency Services, United Way, D.O.V.E.S., Target, and private donations.

Board & Staff

Board of Directors

President               Terrie Ceja

Financial Officer      Audrey Seaman

Secretary               Loretta Pipkin

Member-At-Large    Marlene Thomas

Member-At-Large    Diahna Garcia 



Executive Director     Lupita A. Rios      

Asst. Exec. Dir.        Janet Henry         

Lead Advocate          Wendy Tasker     

Adm. Asst. II            Priscilla Jimenez  


Service Area

  The SURE Helpline Center serves the following cities and surrounding communities: Calexico, El Centro, Imperial, Brawley, Holtville, Westmorland, Calipatria, and Niland. These cities comprise the Imperial Valley which is located at the southeastern corner of the State of California and borders Mexicali, B.C., Mexico to the south, Yuma, AZ to the east and San Diego, CA to the west.


Contact Information

We offer person-to-person, over the phone, confidential, crisis intervention, information, and referral services for people of all ages. Staff and volunteers answer the phones 24-hours per day. All are trained para-professionals.Contact Us here.